Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumers experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows h...(展开全部)

A better way to combat knee-jerk biases and make smarter decisions, from Julia Galef, the acclaimed expert on rational decision-making and host of the "Rationally Speaking" podcast. We see what we want to see. From tribalism in politics, to wishful thinking and rationalizing in our personal lives, humans are natural-born motivated reasoners. We have what Julia Galef calls a "so...(展开全部)

In this crowning achievement, one of the greatest minds in management theory reveals how to succeed and wield power in the real world. Over decades of consulting with corporations and teaching MBA students the nuances of organizational power, Jeffrey Pfeffer has watched numerous people suffer career reversals even as others prevail despite the odds. Our most common mistake is n...(展开全部)

Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improve...(展开全部)

Editorial Reviews From Publishers Weekly Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation,...(展开全部)

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do ...(展开全部)

For anyone who has ever wondered why suspension bridges don't collapse under eight lanes of traffic, how dams hold back-or give way under-thousands of gallons of water, or what principles guide the design of a skyscraper or a kangaroo, this book will ease your anxiety and answer your questions. J. E. Gordon strips engineering of its confusing technical terms, communicating its ...(展开全部)

詹姆斯•爱德华•戈登（1913–1998） - 毕业于格拉斯哥大学造船专业，材料科学和生物力学研究领域的先驱者之一，他的三本结构和材料方面的普及读物影响深远，本书即为其中之一。他的作品被翻译成多种文字，并进入中学和大学教材。《泰晤士报》称他是“材料科学的先驱之一”，他的书“文学造诣颇高，专业人士和学生都会有兴趣”。

[英] 喬尼·休斯（Jonnie Hughes），BBC地球發展部·製片人，著名科學記者，《國家地理》《泰晤士報》《衛報》《獨立報》科普專欄作家。BBC著名紀錄片《獵捕》（The Hunt）製片人，《獵捕》獲英國電影學院獎·佳攝影獎，地球樂園自然影展（Wildscreen）·佳編輯獎、·佳攝影獎（大型劇組）、·佳音樂獎。同時，休斯也是Youtube頻道BBC Earth Unplugged、東京大自然超體感博物館Orbi等多個跨界項目的策劃與負責人。

A new and comprehensive look at the reasons behind successful or failed nation building Nation Building presents bold new answers to an age-old question. Why is national integration achieved in some diverse countries, while others are destabilized by political inequality between ethnic groups, contentious politics, or even separatism and ethnic war? Traversing centuries and con...(展开全部)